
Recently, when throwing ideas around with people, I’ve noticed something. There seems to be a hidden language we use when evaluating ideas.
Neat idea. Brilliant idea. Dumb idea. Bad idea. Strange idea. Cool idea.
There’s something going on here. Each one of these ideas is subtly different in character. Each adjective somehow conveys the quality of the concept in a way we instantly and unconsciously understand.
For instance, a ‘neat’ idea is not the same as a ‘brilliant’ idea. A ‘bad’ idea is not quite the same as a ‘dumb’ idea.
But why?
I started wondering: is there an invisible language of ideas? Could there be an unseen hierarchy hidden in that language? What qualities actually make a ‘good’ or ‘bad’ idea? Could you visualize and plot the most popular words used to describe ideas? Would that unveil the structure? And would doing that be a ‘nice’ idea? Or a ‘terrible’ one?
I’m not sure. So, I’d like to share my first draft and invite your feedback and thoughts.
ADDITIONAL RESEARCH: Kathryn Ariel Kay















Hollywood budgets – extended deadline
Well, our Information is Beautiful Awards challenge on movie budgets is proving more popular than a DVD of Juno on a wet afternoon.
We’ve had loads of great entries already. And some amazingly creative ideas are popping up.
Like, Jermone Cukier‘s explorations of the dollar value of individual features of a plot. He cross-referenced keywords for each movie on IMDb with box office return. The result? A price tag for each plot element.
Having an explosion in your film could earn you $150m, he finds. A love triangle $37m. And a psychopath – just $32m. See the list.
All this is very exciting and creative so we’re extending the closing deadline by a week.
You now have until Monday 6 February to get your ideas to us.
» Check out the challenge at InformationIsBeautifulAwards.com
» Check out the data
You can create a design, an interactive piece or even a sketch on a napkin to tell your own movie stories. The winners share a showbiz-worthy $5,000 prize-pot, thanks to kind sponsors Kantar.com.
In the meantime, why not explore this revealing snippet of data. Top 10 films for each year not by Hollywood’s favourite, gross. But by profitability, percentage of against budget, not just cash-pull. Changes the top 10 movie charts considerably…
See the data sheet in Google Docs
SOURCES: The-Numbers.com, BoxOfficeMojo, IMDB, Wikipedia
DATA GATHERERS: Miriam Quick, Marley Whiteside, Dan Hampson, Pearl Doughty-White, Matt Hancock, Alexia Wdowski, Alex Lemon
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