Who Rules The Social Web?

Who Rules The Social Web? Gender Balance on social networking sites

Thanks to data gathering by Brian Solis. My data here.

In passing, it’s interesting how Google Ad Planner gives detailed data on every big website online. But not on any of Google’s own sites.

Posted in Data Visualisation, Graph, Infographic, Media, Social Networks, Web, facebook, twitter.
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36 Comments

  1. Posted October 2, 2009 at 10:08 pm | Permalink | Edit

    Here’s the full dataset in an interactive dashboard: http://visualizefree.com/share.jsp?id=EEBSLUsR

  2. BaconGrease
    Posted October 2, 2009 at 11:25 pm | Permalink | Edit

    Well, that doesn’t really surprise me.

  3. Posted October 3, 2009 at 8:16 am | Permalink | Edit

    WOW!!!! I am sure most of these are spammers who set profiles as hot chicks and spam about porn links

  4. Posted October 3, 2009 at 9:55 am | Permalink | Edit

    Digg is less of a Patriarcy and more of a Juvenile fraternity house.

  5. Posted October 3, 2009 at 12:53 pm | Permalink | Edit

    LOL..Agreed with Erez and Rizwan both…

    Anand
    TechCrunchies.com

  6. Posted October 3, 2009 at 3:43 pm | Permalink | Edit

    Great observation Rizwan!
    I wonder what total % are spam/inactive on each respective network?

    Still surprises me how Classmates is still so big?!?

  7. Posted October 3, 2009 at 7:59 pm | Permalink | Edit

    Interesting. Seems to reinforce the stereotypes regarding women as being more social than men. And I agree with Erez, Digg can be juvenile, but nothing like Fark! ;)

  8. Posted October 3, 2009 at 11:37 pm | Permalink | Edit

    Interesting info.

  9. Posted October 4, 2009 at 2:46 pm | Permalink | Edit

    You shouldn’t fall for wrong conclusions. That thye are be present in large numbers, larger than men’s, does not mean that women “rule” in a social network. Let’s look at women’s actual sphere of influence. Who are the most followed, the most retweeted, the most authoritative members of a given network? It’s usually guys. I’d bet that, for any substantive measure of influence, it’s the men who “rule” even in sites where more women than men have an account.

  10. Shivraj
    Posted October 4, 2009 at 5:50 pm | Permalink | Edit

    The data is interesting. However, it would be useful to see the gender distribution of “influencers” or “people with most followers” or people who are “hubs” more connected than others. Networks do follow the Power Law. Those are probably the real rulers.

  11. Posted October 5, 2009 at 5:25 am | Permalink | Edit

    an interesting piece of information. Yea, i agree that woman might dominate the site with their larger number, but which is the one who has the most influence?

    Anyway, all these social networking sites are here just for us to connect with our friends. Do we really need to bother whether is it because woman are becoming more miserable therefore they are turning to social networking??

    Love. Your Choice.

  12. Posted October 5, 2009 at 10:12 am | Permalink | Edit

    But never forget:

    the mere numbers of participants did & do *never* change any actual dominance in a discourse…

    (women made up the majority in – as far as I am concerned – *all* societies ever known)

  13. Posted October 6, 2009 at 8:49 pm | Permalink | Edit

    I don’t see how the data was collected described, but I assume that a larger portion of the “female” users are in fact fake accounts made by men to induce fools into befriending them, which may be desired for a number of reasons. I doubt that women do this anywhere near the same extent. Beyond this, I’m sure whenever a man needs to make a fake account, unless there is a reason the fake account needs to be male, it’s going to be female, and I don’t see that many techie females around the west coast to have a reason to do this sort of thing.

    I doubt that any data/sample collection method of users on any network can factor this out. LinkedIn maybe matters less, but I would guess twitter, facebook, and myspace all have the problems I describe.

  14. Posted October 7, 2009 at 2:53 am | Permalink | Edit

    LivePaola – citation please.

  15. Alex
    Posted October 7, 2009 at 4:44 pm | Permalink | Edit

    Definitely that statistic is looking as true. Women are more blabbing persons. Take a look at our regular life in offices, subway, streets. One thing is interesting for me: have the person (who prepared that comparison chart) the access to all databases of all compared systems??? Else how possible to compare these communities without real data???? I`m not sure what data is correct. Same “advertisement” I can do for any system. It depends from period of the year, region, economical and political situation, September 11th events etc. The data will be absolutelly different in many cases…

  16. Posted October 9, 2009 at 10:00 am | Permalink | Edit

    Thanx for the valuable information. I love orkut. But my friends are spending more time on face book. So Iv got no choice but to move.

  17. Posted October 9, 2009 at 10:36 am | Permalink | Edit

    Nice post, But i think facebook is a major part of web, We can say many networking sites are ruling the web. Like Facebook, Orkut and twitter.

  18. V
    Posted October 10, 2009 at 5:13 am | Permalink | Edit

    [...] Imagen: Information is Beautiful [...]

  19. Ariana
    Posted October 13, 2009 at 11:47 pm | Permalink | Edit

    Girls are pink and boys are blue… Oye…

  20. Posted October 15, 2009 at 1:09 am | Permalink | Edit

    Love this infographic – well done.

  21. nicola
    Posted October 26, 2009 at 12:50 pm | Permalink | Edit

    oh dear, just goes to show how sad we are

  22. Dave K.
    Posted October 26, 2009 at 4:12 pm | Permalink | Edit

    Well, women like to gossip, scheme, and have little cliques, so no wonder that social networks are predominantly female.

  23. sandwiches
    Posted November 1, 2009 at 10:12 pm | Permalink | Edit

    @Erez,
    “Digg is less of a Patriarcy and more of a Juvenile fraternity house.”
    Using that same line of thought, without a doubt, we can see that the so-called “matriarchies” are more like drama-filled sorority houses.

  24. todger
    Posted January 3, 2010 at 5:02 pm | Permalink | Edit

    Wow! The ladies like, totally rule and stuff! It’s interesting to compare this set of data with another study from last year, when the membership of Myspace beat Facebook’s into a cocked hat:

    http://www.rapleaf.com/business/press_release/age

  25. Posted January 8, 2010 at 4:42 am | Permalink | Edit

    Where is the interesting thinking? Where is something leading to worthwhile action? The rest is pap.

  26. Posted January 18, 2010 at 9:03 pm | Permalink | Edit

    “Seems to reinforce the stereotypes regarding women as being more social than men” well maybe women just have more time to waste… :)

  27. John
    Posted January 23, 2010 at 10:00 pm | Permalink | Edit

    You mean women might be interested in tools and places that give them more opportunity to talk about random crap? Nooooo. That just isn’t the sort of thing that most women are into.

  28. Posted February 19, 2010 at 6:48 am | Permalink | Edit

    Well Social media is a good way to network with other professionals and web have continued to improve the way we communicate with each other that’s very helpful for all of us.Networking as a concept has existed since time immemorial but it has been taken to an entirely new level by social networking websites like Twitter and FaceBook.Good post!

  29. Tim Azure
    Posted March 4, 2010 at 7:27 pm | Permalink | Edit

    You can hardly call Bebo a matriarchy. Its average user is about 19.

  30. bob
    Posted May 7, 2010 at 5:56 am | Permalink | Edit

    The gender balance one is off.
    Everyone knows there are countless aff marketers posing as chicks pushing products.

  31. apparently feminist.
    Posted May 11, 2010 at 1:53 am | Permalink | Edit

    Wow…. tongue in cheek could be the defence, but it is apparent some people are using these comments as a soapbox for chauvinism… front up a compelling theory or argument rather than expel your old tired male propaganda about our ‘scheming cliques’, and maybe this will be as engaging as our social networks…

  32. Posted May 18, 2010 at 6:50 am | Permalink | Edit

    People will get tired of all these social networks… twitter is only a hype thing it will pass..

  33. no
    Posted May 19, 2010 at 1:19 pm | Permalink | Edit

    think twice before posting flat stereotypes. These findings are leading to some more insight

  34. Posted May 29, 2010 at 7:35 pm | Permalink | Edit

    This is novice idea to know the dominent gender on the social network. But question arises most of the women of the third world are only house wives and they have no idea of computer and these social networks. How can they participate. We get only information from accounts but a female can enlist her as a male. Over all I like it and want to name it fun on net

  35. Posted July 26, 2010 at 12:08 pm | Permalink | Edit

    lush;Man these stats wrer really helpful 4 my ppt.

  36. girlfight
    Posted August 16, 2010 at 11:16 am | Permalink | Edit

    I think girls are more serious about their contacts and therefor spend more time online to keep in touch with their friends

180 Trackbacks

  1. [...] En Information is Beautiful se publica una gráfica con más datos que nos permiten ver la presencia femenina en las populares redes sociales, quienes también utilizan los datos proporcionados por Brian Solis. [...]

  2. [...] de Information is Beautiful via [...]

  3. By Absolutmaterialist » Who Rules The Social Web? on November 15, 2009 at 5:48 pm

    [...] via | (No Ratings Yet)  Loading … [...]

  4. [...] Information is Beautiful) http://jsmakr.tumblr.com/post/205463779 October 5th, [...]

  5. [...] sexos praticamente morreu. Porém o curioso é o resultado de uma recente pesquisa realizada pela Information is Beautiful, que apurou que as mulheres são a maioria nas redes [...]

  6. By Social Networking On Squidoo. | Echelon-Us on November 19, 2009 at 10:56 am

    [...] Who Rules The Social Web? | Information Is Beautiful [...]

  7. [...] er den Infografía zeigt, den ihr auf diesen Linien (auf Daten gegründete Schöpfung von David McCandless von Brian Solis) wirklich seht, die Frauen übertreffen die Männer in Nummer in genug sozialen [...]

  8. By What Is Beauty? | Girls On The InterWebs on November 21, 2009 at 11:29 am

    [...] Who Rules The Social Web? | Information Is Beautiful [...]

  9. [...] liefert auch eine Grafik von InformationisBeautiful dazu, die die Matriarchats- oder Patriarchatsverhältnisse in diesen und weiteren Communities [...]

  10. By Women Rule the Social Web « Flash Criminals on November 26, 2009 at 5:25 pm

    [...] Rule the Social Web 26 11 2009 …at least according to an infographic by Information is Beautiful. The stats, compiled by Brian Solis from Google Ad Planner data, show that equal numbers of men and [...]

  11. By edustir | web strategy, higher education & life on November 27, 2009 at 9:07 am

    [...] Who Rules The Social Web? (Information Is Beautiful) This is from last month. But it’s a graph showing the male/female split of popular social web sites. [...]

  12. By The Male-Female Ratio In Social Networks on November 28, 2009 at 2:20 pm

    [...] here is another graph that shows the ratio of male and female users in different social networking [...]

  13. [...] % vrouw. Bij Facebook ligt dat pecentage op 57.  Dat blijkt uit een onderzoek van Brian Solis op http://www.informationisbeautiful.net. Friday, October 9th, 2009 at 21:36 Marketing | Media Feed Comments Previous [...]

  14. By Femei vs Barbati in retelele sociale | Stiri.IT on November 30, 2009 at 1:19 pm

    [...] dat peste alt studiu facut de cei de la InformationIsBeautiful.net . Femeile domina iar [...]

  15. [...] to what it shows the computer graphics that you see on these lines (creation of David McCandless based on data of Brian Solis) really the women overcome in number the men in enough social [...]

  16. [...] conclusions have been reached in the past by RapLeaf (’08) and FutureWorks’ Brian Solis (’09). The most female-dominated sites was found to be Bebo (66%) but Classmates, MySpace, [...]

  17. [...] recent study that was published in Information is Beautiful, demonstrates that the women are those who dominate the existing social networks. And the fact is [...]

  18. [...] study showed us that men are twice as more likely to follow another man on Twitter, etc., even tho women make up more than have of all social networks’ memberships. We’ve got to interrupt this pattern now, with conscious effort and [...]

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  23. [...] is the figure taken from Information is Beautiful, which I think may really reflect the social media sphere. The basic logic in social networking [...]

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  25. By How Women Use Social Media | Trade Secrets on January 14, 2010 at 2:30 am

    [...] an analysis of usage at several popular social media sites by the proprietors of Information is Beautiful using Google Ad Planner shows that women make up the [...]

  26. [...] Women make up the majority of users on most social media sites, according to Information is Beautiful. [...]

  27. By Des réseaux sociaux très girly | Maman-Geek on January 31, 2010 at 3:46 pm

    [...] l’on regarde ce graphique réalisé par David McCandless*, chick rule,  publié par le site information is beautiful, on y voit que nous, mesdames les geekettes comme on nous appelle souvent, nous sommes majoritaires [...]

  28. By Who rules the social web? | DreamGrow Social Media on January 31, 2010 at 4:34 pm

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  30. [...] Adele McAlear, and Tara Hunt, on their experiences with other women in their careers. Given that social media is a bit of a matriarchy, had they encountered professional kindness from other women in the popularity contest that is [...]

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