Who Rules The Social Web?

Who Rules The Social Web? Gender Balance on social networking sites

Thanks to data gathering by Brian Solis. My data here.

In passing, it’s interesting how Google Ad Planner gives detailed data on every big website online. But not on any of Google’s own sites.

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51 Comments

  1. Posted October 2, 2009 at 10:08 pm | Permalink

    Here’s the full dataset in an interactive dashboard: http://visualizefree.com/share.jsp?id=EEBSLUsR

  2. BaconGrease
    Posted October 2, 2009 at 11:25 pm | Permalink

    Well, that doesn’t really surprise me.

  3. Posted October 3, 2009 at 8:16 am | Permalink

    WOW!!!! I am sure most of these are spammers who set profiles as hot chicks and spam about porn links

  4. Posted October 3, 2009 at 9:55 am | Permalink

    Digg is less of a Patriarcy and more of a Juvenile fraternity house.

  5. Posted October 3, 2009 at 12:53 pm | Permalink

    LOL..Agreed with Erez and Rizwan both…

    Anand
    TechCrunchies.com

  6. Posted October 3, 2009 at 3:43 pm | Permalink

    Great observation Rizwan!
    I wonder what total % are spam/inactive on each respective network?

    Still surprises me how Classmates is still so big?!?

  7. Posted October 3, 2009 at 7:59 pm | Permalink

    Interesting. Seems to reinforce the stereotypes regarding women as being more social than men. And I agree with Erez, Digg can be juvenile, but nothing like Fark! ;)

  8. Posted October 3, 2009 at 11:37 pm | Permalink

    Interesting info.

  9. Posted October 4, 2009 at 2:46 pm | Permalink

    You shouldn’t fall for wrong conclusions. That thye are be present in large numbers, larger than men’s, does not mean that women “rule” in a social network. Let’s look at women’s actual sphere of influence. Who are the most followed, the most retweeted, the most authoritative members of a given network? It’s usually guys. I’d bet that, for any substantive measure of influence, it’s the men who “rule” even in sites where more women than men have an account.

  10. Shivraj
    Posted October 4, 2009 at 5:50 pm | Permalink

    The data is interesting. However, it would be useful to see the gender distribution of “influencers” or “people with most followers” or people who are “hubs” more connected than others. Networks do follow the Power Law. Those are probably the real rulers.

  11. Posted October 5, 2009 at 5:25 am | Permalink

    an interesting piece of information. Yea, i agree that woman might dominate the site with their larger number, but which is the one who has the most influence?

    Anyway, all these social networking sites are here just for us to connect with our friends. Do we really need to bother whether is it because woman are becoming more miserable therefore they are turning to social networking??

    Love. Your Choice.

  12. Posted October 5, 2009 at 10:12 am | Permalink

    But never forget:

    the mere numbers of participants did & do *never* change any actual dominance in a discourse…

    (women made up the majority in – as far as I am concerned – *all* societies ever known)

  13. Posted October 6, 2009 at 8:49 pm | Permalink

    I don’t see how the data was collected described, but I assume that a larger portion of the “female” users are in fact fake accounts made by men to induce fools into befriending them, which may be desired for a number of reasons. I doubt that women do this anywhere near the same extent. Beyond this, I’m sure whenever a man needs to make a fake account, unless there is a reason the fake account needs to be male, it’s going to be female, and I don’t see that many techie females around the west coast to have a reason to do this sort of thing.

    I doubt that any data/sample collection method of users on any network can factor this out. LinkedIn maybe matters less, but I would guess twitter, facebook, and myspace all have the problems I describe.

  14. Posted October 7, 2009 at 2:53 am | Permalink

    LivePaola – citation please.

  15. Alex
    Posted October 7, 2009 at 4:44 pm | Permalink

    Definitely that statistic is looking as true. Women are more blabbing persons. Take a look at our regular life in offices, subway, streets. One thing is interesting for me: have the person (who prepared that comparison chart) the access to all databases of all compared systems??? Else how possible to compare these communities without real data???? I`m not sure what data is correct. Same “advertisement” I can do for any system. It depends from period of the year, region, economical and political situation, September 11th events etc. The data will be absolutelly different in many cases…

  16. Posted October 9, 2009 at 10:00 am | Permalink

    Thanx for the valuable information. I love orkut. But my friends are spending more time on face book. So Iv got no choice but to move.

  17. Posted October 9, 2009 at 10:36 am | Permalink

    Nice post, But i think facebook is a major part of web, We can say many networking sites are ruling the web. Like Facebook, Orkut and twitter.

  18. V
    Posted October 10, 2009 at 5:13 am | Permalink

    [...] Imagen: Information is Beautiful [...]

  19. Ariana
    Posted October 13, 2009 at 11:47 pm | Permalink

    Girls are pink and boys are blue… Oye…

  20. Posted October 15, 2009 at 1:09 am | Permalink

    Love this infographic – well done.

  21. nicola
    Posted October 26, 2009 at 12:50 pm | Permalink

    oh dear, just goes to show how sad we are

  22. Dave K.
    Posted October 26, 2009 at 4:12 pm | Permalink

    Well, women like to gossip, scheme, and have little cliques, so no wonder that social networks are predominantly female.

  23. sandwiches
    Posted November 1, 2009 at 10:12 pm | Permalink

    @Erez,
    “Digg is less of a Patriarcy and more of a Juvenile fraternity house.”
    Using that same line of thought, without a doubt, we can see that the so-called “matriarchies” are more like drama-filled sorority houses.

  24. todger
    Posted January 3, 2010 at 5:02 pm | Permalink

    Wow! The ladies like, totally rule and stuff! It’s interesting to compare this set of data with another study from last year, when the membership of Myspace beat Facebook’s into a cocked hat:

    http://www.rapleaf.com/business/press_release/age

  25. Posted January 8, 2010 at 4:42 am | Permalink

    Where is the interesting thinking? Where is something leading to worthwhile action? The rest is pap.

  26. Posted January 18, 2010 at 9:03 pm | Permalink

    “Seems to reinforce the stereotypes regarding women as being more social than men” well maybe women just have more time to waste… :)

  27. John
    Posted January 23, 2010 at 10:00 pm | Permalink

    You mean women might be interested in tools and places that give them more opportunity to talk about random crap? Nooooo. That just isn’t the sort of thing that most women are into.

  28. Posted February 19, 2010 at 6:48 am | Permalink

    Well Social media is a good way to network with other professionals and web have continued to improve the way we communicate with each other that’s very helpful for all of us.Networking as a concept has existed since time immemorial but it has been taken to an entirely new level by social networking websites like Twitter and FaceBook.Good post!

  29. Tim Azure
    Posted March 4, 2010 at 7:27 pm | Permalink

    You can hardly call Bebo a matriarchy. Its average user is about 19.

  30. bob
    Posted May 7, 2010 at 5:56 am | Permalink

    The gender balance one is off.
    Everyone knows there are countless aff marketers posing as chicks pushing products.

  31. apparently feminist.
    Posted May 11, 2010 at 1:53 am | Permalink

    Wow…. tongue in cheek could be the defence, but it is apparent some people are using these comments as a soapbox for chauvinism… front up a compelling theory or argument rather than expel your old tired male propaganda about our ‘scheming cliques’, and maybe this will be as engaging as our social networks…

  32. Posted May 18, 2010 at 6:50 am | Permalink

    People will get tired of all these social networks… twitter is only a hype thing it will pass..

  33. no
    Posted May 19, 2010 at 1:19 pm | Permalink

    think twice before posting flat stereotypes. These findings are leading to some more insight

  34. Posted May 29, 2010 at 7:35 pm | Permalink

    This is novice idea to know the dominent gender on the social network. But question arises most of the women of the third world are only house wives and they have no idea of computer and these social networks. How can they participate. We get only information from accounts but a female can enlist her as a male. Over all I like it and want to name it fun on net

  35. Posted July 26, 2010 at 12:08 pm | Permalink

    lush;Man these stats wrer really helpful 4 my ppt.

  36. girlfight
    Posted August 16, 2010 at 11:16 am | Permalink

    I think girls are more serious about their contacts and therefor spend more time online to keep in touch with their friends

  37. Posted September 15, 2010 at 6:34 pm | Permalink

    facinating how google protects itself.. huh, thanks for the post!

  38. Posted October 4, 2010 at 11:19 am | Permalink

    love the info :)

  39. Posted October 4, 2010 at 3:34 pm | Permalink

    that’s good to know

  40. Posted October 4, 2010 at 3:36 pm | Permalink

    wow, thats good to know

  41. Posted October 7, 2010 at 1:29 pm | Permalink

    Google always protects its own data but yet is very fast in revealing other peoples data and information.

  42. Posted October 9, 2010 at 8:21 pm | Permalink

    Woman are just more social then men :) Nice to see a lot of woman use social media, but i agree that its just another hype that will pass when something new comes along

  43. Posted November 22, 2010 at 1:50 pm | Permalink

    Yeah, that’s about right, sure isn’t that way all the time though.

  44. diagnostic scanner
    Posted January 24, 2011 at 6:39 am | Permalink

    yes, just goes to show how sad we are

  45. Posted April 7, 2011 at 1:31 am | Permalink

    Very interesting – and I thought men ruled the net!

  46. Posted June 3, 2011 at 6:02 am | Permalink

    well women also rule the world thats r4sure

  47. R4
    Posted August 18, 2011 at 9:24 am | Permalink

    Very good– and I don’t think men ruled the net!

  48. Posted August 25, 2011 at 12:23 am | Permalink

    Wow that is really interesting, I didn’t think that women would have dominated social media so much. Although, Google + is a different story, it’s all guys over there, some of these ladies need to migrate over and even up the ratio!

    • Danielle
      Posted February 1, 2012 at 12:11 am | Permalink

      I’m doing my part sweetie!

  49. Posted August 25, 2011 at 4:12 am | Permalink

    Just from observing my wife, mother, and all the other females in my life, I would say this is 100% correct. Women seem more than willing to waste their lives away on these sites.

  50. Izrabotka Na Web
    Posted February 6, 2012 at 4:24 am | Permalink

    Although some of the social networks from the infographic are not so popular now, it would be interesting to see what are the numbers two and half years later i.e. now.

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