What colour is happiness in China? Or good luck in Africa? Or anger in Eastern Europe? Are any colour meanings universal across cultures and continents?

A visualisation of the meanings of different colours in different cultures by David McCandless and AlwaysWithHonor.com.

  • EXTRA A short photo story about how a version of this image ended up as the 91st and final cover design of our book, Information is Beautiful. Yes, 91 versions!
  • HELP We’ve painted with a pretty broad brush. So there’s likely to be local variations or glitches. So if you spot any, or have you have references and sources for other colour meanings around the world, please send them over or comment below.

If you like this image, you can order an amazing full-colour print of it.