We didn’t expect to be releasing this. It was just a funny experiment. Could we take a chunky visual feast of a book and distill it down to a series of black’n’white data pills?
So we started playing. And, to our surprise, it worked. It really worked.
After reworking and revisioning every single image of Information is Beautiful we discarded the many more complex infographics which didn’t hit home. Sniggered at the few that shouldn’t have converted, but did. Crunched them all down, enjoying the creative limits and odd charms of Kindle retro-tech.
(I love its smudgy 8-bitness. The grayscale. The way the previous screen ghosts-under and illuminates the next)
Actually this book might illuminate a key aspect of infography and data-visualization that is often forgotten. This is: concept. If the concept for your graphic is strong and clear, the information design doesn’t have to be complex or wall-sized or interactive – or even colourful. Better, small graphics can be slipped quietly into your mind on the train, on the bus, in the bath…
Wherever you end up reading this, I hope it tastes sweet.